5 Elements You Need to Add in your Instagram Captions to Get More Engagement

Have a look at this caption:

Me drinking the best coffee from CCD.

People will “like” your photo if it is actually great, but comments? Nope. Your caption doesn’t give that encouragement to comment!

Now, look at this caption:

Everyone deserves a nice, hot cup of coffee to warm their souls. My go-to all hot beverage is a hot coffee from CCD. Getting a whiff of hot steam coming from the cup always clears my senses. Have you got a favorite drink to cozy up this time of the year?

Isn’t this enticing? This caption gives a sense of personal touch + you get to know the person. And you can RELATE to them.

So what did we learn?

Ready to make YOUR captions “engagement magnet”? Here are 5 elements you need to add to your captions to increase engagement on your Posts:

RECOMMENDED READING:

• Content that ATTRACTS clients & gets “how do I work with you” inquiries instead of chasing leads in the DMs
• 5 signs you need a ‘Content that Sells’ Plan:
• Ever wonder how marketing gurus come up with strong content that make you go “I wanna buy right now”?

1. THROW SOME PERSONAL TOUCH

Show them what are you. What makes up you and your brand?

People want to follow people and not a robot. They want to know you and build connection. They will do business with you if they know you on a deeper level.

Tell them what you’re obsessed with or what you are loving currently. That will add a personal touch and your followers will get to know you better (and that’s what they are following you for!)

Look at this caption, this lady from @lifefullofvegetables has just started her account, but knows how to caption really well. She has added personal touch, whilst telling everyone the “why” of her account. That’s brilliant!

 

---

2. MAKE IT RELATEABLE

People should feel related to you when they read your captions, they should feel a part of your community. So instead of just putting out “happy weekend” try adding some sort of feelings or emotions.

People relate to feelings and emotions more than just 2 words they hear before the weekend on every other post. So try something like:

“Happy weekend lovelies! This weekend’s gonna be actually happy for me. After having a really tight schedule this week am SOoo much ready for the weekend! I am planning to visit _________ this weekend. Anyone from you been there? I could use some tips to plan my journey…”

See how it makes a huge difference? Such captions make people relate to you and entices them to actually engage with your content.

Start adding some emotions and feelings to your captions. This one thing can make your post unique from the competition among your niche.

RECOMMENDED READING:

• Don’t make this #1 COSTLY mistake as a beginner entrepreneur that makes you LOSE money every.single.month
• 5 Instagram Story Link Hacks: Share links without 10k followers
• What to post on Instagram: 70 Remarkable Instagram Post Ideas for Bloggers

3. IT SHOULD CREATE A CONNECTION WITH YOUR AUDIENCE

Instead of just telling what’s in the picture, consider telling a story behind it.

People want to do business with people they know. Don’t be someone who is just doing business.

Create a relationship with your audience.

Tell them stories behind the picture. Let people know you at a deeper level. 

Have a look at this caption, @happygreylucky uses this element really well. She knows how to tell a story behind the scenes that engages readers.

4. ADD A CTA

So you followed all the points mentioned above in your captions. You wrote a story that made everyone relate to you. But you didn’t add a call-to-action (CTA). 

A BIG MISTAKE!

Your audience will start scrolling without engaging with your content.

Don’t keep them hanging there. Add a call-to-action (CTA) to compel them to take some action after they read your caption.

For instance, you can write, “Comment down *insert_emoji* if you agree”, or “Am I the only one feeling this, or is there anyone else who feels the same way?”. Such CTAs will drive engagement to your post. 

Want them to comment? Ask them to…

Want them to visit your website? Tell them why.

Want them to use your hashtag? Ask it.

Remember, if you don’t ask for it, no one’s gonna do that on their own.

RECOMMENDED READING:

• How to create a content strategy to sell multiple offers in the same month
• THIS is how your launches can be FUN & exciting instead of being stressful & overwhelming
• This is how my clients sell-out their programs

5. ASK QUESTIONS

You can ask a question to encourage people to comment. Questions like:

“This or That?”

“Would your rather do________ or _________”

Fill in the blanks type questions like “My favorite character from FRIENDS is _________”.

Just ask and see the engagement coming your way…

Now, I already have a post on which type of questions have proven to gather more engagement. Here is the post if you wanna check that out.

I know that captions can be tough. Especially if you’re not good at sharing personal feelings, like me ;).

And that is why, I created a cheat-sheet of pre-written captions that you can use for free. Just copy and paste! Or change them a bit according to you. These captions are highly customizable, so you can use them the way you like. Want to grab these? Get them for free here: