Sales from Content

I’ve worked with a diverse group of business owners from those in the SMM to the art industry. Most of them have tried launching before. It’s also worked well for some, but when I looked at their offers, it was below $500 offer. When they tried launching a high-ticket offer using their previous launch strategy ... Read more

What’s that one defining moment when you started to feel a shift in your business?​ That’s a question I’ve been asked a few times from my clients. And I always say it was the time when I “really” figured out how launches work. But let’s back up a little bit… Before that, I really thought ... Read more

Which launch strategy works best? ​ This is a question people ask me all the time. Now, I will say this until the day I die… There’s no magical launch strategy. You can’t do anything much during the launch if your audience isn’t warm enough beforehand. If they aren’t ready to buy. That’s why pre-launches ... Read more

Over the last 2 years I’ve worked with a diverse group of business owners from SMMs to art business. ALL of them have ONE thing in common. They ALL are experts in their own niches. They REALLY know their industry, they’re passionate about their work… They produce really transformative results for their clients BUT they ... Read more

A follower I spoke to recently said that her audience is so cold, selling felt like talking to a wall. She’s tried the softest sales tactics to the most sleazy, salesperson tactics & yet her audience doesn’t budge. ​She felt like she has somehow attracted the most coldest audience of all. So how do you ... Read more

I was recently working with a client Claire (not her real name) to work on her launch plan. We were mapping out her launch content through the messaging we had created in the last call and I could sense that Claire was uncomfortable. She shared that she didn’t want to launch bcz it always stresses ... Read more

I want to make this abundantly clear: I don’t teach my clients a “magical” launch strategy. My clients sell out their launches bcz of the strong “messaging” we create & the content we share based on that messaging. THIS is powerful. Don’t get me wrong. The results you see my clients getting are NOT bcz ... Read more

Here’s a DM I received from Marie (not her real name) “I’m asking because I see you as an authority in this topic. I did everything – prelaunch, freebies, 3-day workshop, everything my coach advised me to do. I’m wondering why I still only signed 2 clients? I feel I’m missing something.” I appreciate her honesty ... Read more

What’s at the heart of your launch? It’s your warm-up phase, aka, pre-launch. ✅If you do this right, people would be flocking to join your program, in fact, people would join even BEFORE the doors open. ❌But if you screw this up, you’d struggle to sign clients even during the launch phase. But, if you’ve ... Read more