ONE type of content that builds trust is:
Unstuck Content Type
This is the type of content that “actually” helps your audience (more than your educational content!)
Here’s what happens with the educational content:
Your audience finds your how-to post on something & feel “this is the solution to their problem!”, so they stop doing what they were doing & start focusing on this new thing
Your educational content creates a shiny-object syndrome in your audience where they keep jumping from one thing to another, not actually getting results from ANY of those!
This eventually – builds a lack of trust!
Your audience will think: “I’ve already tried so many of her strategies & none of them produced good results!”
Do you see how educational content that was intended to build trust, eventually creates a LACK of TRUST?
There’s only ONE type of educational content that ACTUALLY builds trust. And I see a lot of people creating the WRONG educational content.
Another content type that builds trust is:
>> Content that figures out where they’re struggling & gives a solution to that!
This builds IMMENSE trust & authority creating a positioning that makes your ideal clients want to pay for your services????????
You might be thinking:
❓How to come up with ideas for this unstuck content?
❓What are the different types of unstuck content?
❓How many of these should I share?
❓Should I completely STOP sharing educational content?
I’ll answer ALL of this inside Bankable Content Masterclass!
…along with showing you how to create a content strategy for each of your offers so that you have a CLEAR & CONSISTENT messaging for each offer, hence, building desire for your offers.